This book will teach you how to create your own startup, nail the problem it solves, and scale it.

Save

Marketing

6

Marketing

  • The third phase of the NISI approach is to "nail the marketing and sales," which involves identifying the most effective marketing channels and creating a sales process that works
  • The fourth phase of the NISI approach is to "scale," which involves expanding the product, marketing, and sales efforts to reach a larger audience.
0

Save

PAUL GRAHAM

1

PAUL GRAHAM
PAUL GRAHAM
PAUL GRAHAM
PAUL GRAHAM

Make something people want.

PAUL GRAHAM

MARISSA MAYER

2

MARISSA MAYER
MARISSA MAYER
MARISSA MAYER
MARISSA MAYER

Since only one in every five to ten ideas works out, the strategy of limiting the time we have to prove that an idea works allows us to try out more ideas, increasing our odds of success.

MARISSA MAYER

More like this

nextbigwhat logo

Subscribe to our newsletter

2023 nextbigwhat

All rights reserved