Annie Duke is the bestselling author of Thinking in BetsHow to Decide, and Quit. She is also a corporate speaker and consultant in the decision-making space. As a former professional poker player, Annie won more than $4 million in tournament poker before retiring from the game in 2012. She is the co-founder of The Alliance for Decision Education, a non-profit whose mission is to improve lives by empowering students through decision-skills education.

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Quitting on time will usually feel like quitting too early

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Quitting on time will usually feel like quitting too early

The uncertainty that comes with making decisions can make it difficult to know when to quit. People often hold on to a losing endeavor for too long because they want to be sure that there is no other choice. Quitting at the right time will often feel like quitting too early because there will still be a chance of turning things around.


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