If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out among your competitors.

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Sales and sales reps

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Sales and sales reps

  • Take some time to figure out how many pipeline prospects will likely lead to sales. This number will become essential when you go to sell because it allows the buyer to estimate the size of the market opportunity.
  • Two sales reps are always better than one. Often competitive types, sales reps will try to outdo each other. And having two on staff will prove to a buyer that you have a scalable sales model, not just one good sales rep.
  • Hire people who are good at selling products, not services. These people will be better able to figure out how your product can meet a client’s needs.
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