Annie Duke is the bestselling author of Thinking in BetsHow to Decide, and Quit. She is also a corporate speaker and consultant in the decision-making space. As a former professional poker player, Annie won more than $4 million in tournament poker before retiring from the game in 2012. She is the co-founder of The Alliance for Decision Education, a non-profit whose mission is to improve lives by empowering students through decision-skills education.

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Watch the signs

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Watch the signs

We think that when the world tells us it's time to quit, we'll listen. But we don't. People often ignore the clear signals that it's time to quit and instead escalate their commitment to losing causes. This is due to cognitive biases and human nature, and people tend to misinterpret, minimize, or ignore signals that quitting would be the best choice.

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