- If You Generate Enough Bad Ideas, a Few Good Ones Tend to Show Up
- So the goal isn’t to get good ideas; the goal is to get bad ideas. Because once you get enough bad ideas, then some good ones have to show up.
- Can You push something downhill?
- If you think about how hard it is to push a business uphill, particularly when you’re just getting started, one answer is to say: ‘Why don’t you just start a different business, a business you can push downhill?
