Copy is a direct conversation with the consumer.

– Shirley Polykoff

The way to deduce what people want to buy is to simply observe what they DO buy!

– Gary Halbert

Some copywriting don’ts:

🚫 Say how *you* feel: “We are so thrilled to announce…”

🚫 Ask questions with obvious answers: “Do you want more leads?”

🚫 Make straw man arguments: “Everyone says marketing is easy…”

- @amandanat

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

– Leo Burnett

Another killer copywriting formula to keep in your brain: F-A-B. Works like a charm.

- @kaleighf https://t.co/eCo74A5kXl

The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.

- John Caples

Use simple words. As in sight words on your grade school flashcards kinda vocabulary. Leave the thesaurus and technical jargon for research papers you submit to academic journals.

- @ccmarce_writes

I understand social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online.

- @AaronOrendorff

The more you read, the easier it is to write.

- @VikkiRossWrites

You must use your customer's words, not yours.

- @davegerhardt

Metaphors are a great language tool, because they explain the unknown in terms of the known.

– @ANNELAMOTT

Brevity doesn’t mean bare bones or stripped down. Take as long as you need to tell the story.

– @annhandley

You sell on emotion, but you justify a purchase with logic.

– Joseph Sugarman

The most powerful words you can use in headlines come directly from the words your prospects and customers are saying when they talk about the problem your products or services solve.

- @copyhackers

Write how you talk

Casual. Colloquial. Full of pronouns:

- @GoodMarketingHQ https://t.co/s89taeq89e

Copywriting is the most underrated skill. Most people write so they think it’s not hard. There’s not an obvious technical barrier like with coding or oil painting, where you can’t do it and therefore realize there’s skill involved.

- @wes_kao

15.Copywriting tip: avoid friction phrases. Your marketing should explain what they’ll get, not what they have to do:

@jeremymoser

If your copy is interesting, the length is irrelevant.

- @VeryGoodCopy

The 1st Rule of Copywriting: You, the writer, are completely irrelevant.

- @craigclemens