The 4A Framework is simple.

It lets you talk about *any topic* with 4 core buckets:

• Actionable (here's how)
• Analytical (here's are the numbers)
• Aspirational (yes, you can)
• Anthropological (here's why)

Let me show you some examples:

Let's start with a *huge* topic: money.

Here are 4 book examples:

• "I Will Teach You To Be Rich" (Actionable)

• "The Changing World Order" (Analytical)

• "Rich Dad, Poor Dad" (Aspirational)

• "The Psychology of Money" (Anthropological)

Let's break down each bucket: https://t.co/6yuwRxr5NS

Actionable:

These are tactical, implemental pieces of content.

The reader should gain some new insight or instruction they didn't have beforehand.

• Tips
• Hacks
• Curation
• Resources
• Ultimate guides

Take your core idea and help the reader put it into practice.

Analytical:

These are breakdowns involving numbers, frameworks, and processes.

Take your core idea and support it with numbers and analysis.

• Trends
• Reasons
• Numbers
• Examples
• Teardowns
• Swipe files

Help the reader unlock a new way of thinking.

Aspirational:

These are stories of how you or others put your core idea into practice.

• Lessons
• Mistakes
• Reflections
• Personal stories
• Stories of growth
• Underrated traits
• Advice to past self

Help the reader understand what's possible.

Anthropological:

These are things that speak to universal human nature.

• Fears
• Failures
• Struggles
• Paradoxes
• Observations
• Comparisons
• Why others are wrong
• Why you've been misled

Help the reader understand *why* something is the way it is.

Now, how about combining different 4A paths?

Absolutely you can.

In fact, the most viral content is always a combination.

Some common ones:

• Actionable + Analytical
• Aspirational + Anthropological
• Aspirational + Actionable

(Some examples in this screenshot): https://t.co/fxgJCZz8vx

And that's it – that's the whole system.

The beauty of the 4A framework is once you see it, you start to see *every* piece of content through its lens.

The close reader will realize this is a purely actionable thread!

(And hopefully you're walking away with a new framework).

Boom – I hope this was helpful.

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To recap:

The 4A Framework is simple.

It lets you talk about *any topic* in 4 ways:

• Actionable (here's how)
• Analytical (here's are the numbers)
• Aspirational (yes, you can)
• Anthropological (here's why)

Give it a try and watch the ideas overflow.