Think Again delves into the territory of cognitive errors, biases, prejudices, and mental blind spots. It explores our failure to change our ideas once we have established them. No matter the knowledge and experience individuals possess, they can’t avoid logical errors in their thinking process. These include unfounded opinions, external influences, assumptions, and other subjective perceptions. Our natural tendency to rely on these distracting cognitive resources leads to poor decision-making, inflexibility, an inability to hear others and be heard, and closed-minded attitudes as well.

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