IDG, the International Data Group that publishes technology magazines (PC World, which is no more in print and is available only online, ChannelWorld and CIO) has launched it’s ad network, TechNetwork in India.
The one year old ad network is looking at tying up with websites/blogs who are focused on technology/ gaming/telecom domain and get a minimum traffic of 40,000 UUs per month (source)
IDG TechNetwork is looking to earn 10% of it’s worldwide revenue from India by 2010 (earned 12 million revenue from its US and UK markets in 2008 and it expects to clock about $18 million by the end of 2009.)
Conflict of Interest?
Is there a conflict of interest with regards to IDG’s venture arm, IDG Venture’s investment in Ozone media (IDG invested $4mn in Ozone Media)? After all, the TechNetwork is a vertical ad network and given the state of online advertising in India (limited brand advertisers/publisher/pie not growing at a substantial rate), will eat into other ad network’s pie, including Ozone’s.
What’s your opinion?
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Update: PC World has shutdown it’s operations in Australia, but not in India.