If you think about product marketing, in a sales-led growth model you would send white papers, you will write white papers, you are not showing the product.
Imagine how Slack or Zoom came into our companies. The product (Zoom) just grew inside the company and finally, we did one enterprise conference chat, so there was no salesperson coming in.
Imagine being an enterprise salesperson in Slack. You don’t have to go and knock on doors. You just have to look at all the freemium users, which big companies are using it
How many users are using it—Oh! 30 different teams are using it in Freshworks, so let me call the Freshworks CIO and say that 30 different teams are using it. Do you want to focus on your information flow?
Okay, then let’s consolidate, here is the bill.