IIM Grad wants to sell Vegetables

Quite lately, many of the IIM grads are taking an alternate route, delving into unchartered territory, doing something that their i-banker peers won’t even think of (or recommend).

Kaushalendra is one such example. Alumni of IIM-A, Kaushalendra isn’t going for the big mnc job, but wants to live his big dream.

“‘I  have a dream to build Bihar into a vegetable hub of the country. I want vegetables grown in Bihar on dining tables everywhere – from Srinagar to Salem, from Shillong to Surat.”

Kaushalendra has launched farmers’ cooperative ‘Samriddhi that sells vegetables in ice-cooled pushcarts.

The private-public partnership venture, launched about a couple of months ago with assistance from the Agriculture Technology Management Agency (ATMA) with just one pushcart, has now placed an order for 50 more, thanks to a collateral-free loan of Rs 50 lakh from the Punjab National Bank.[source]


“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer”

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