IKEA India Website is Launched; You Can't Buy Yet

IKEA India has launched its India website – though you can’t buy anything from it yet as the company is launching its first store in Hyd this month.
Currently, you can only browse through IKEA products and buy the products offline from the stores (IKEA can’t do ecommerce due to FDI regulations).
Will IKEA impact the new age furniture stores like UrbanLadder, given that IKEA is strongly focused on light weight products while most of the new age furniture companies are trying to look more like traditional businesses.

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