News: IMIMobile Launches Mobile VAS for Rural India, No Facebook for Maha Mantralaya

IMI Mobile has launched ‘Cell Shakti’ project for Rural India

Cell Shakti aims at empowering this section of the population with valuable information primarily on IVR based services which include Weather Info, Health Care, Mandi Bhav, Educational Info and Information on Basic Law & Order.

Airtel Subscribers can call 52345006 to subscribe to Cell Shakti. User can also listen to the live updates in Telugu on their mobile by dialing 52345006. The subscription charges for this service will be INR 1 per day.

Balaji Telecom to start Video Blogging Episode

On the lines of ‘lonelygirl15’, Balaji Telecom is launching a series of video episodes/blog on Youtube called ‘Bol Niti Bol’

Bol Niti Bol is the story of Niti, an average young girl who will chronicle her daily life through each episode of the show .Each episode shot on webcam will be Niti’s video diary about what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who hits on her, in short everything which happens in a young girl’s daily life..

Always glad to see Ekta kapoor trying out a non-saas bahu serial. Fun aside, this will be a great test for production houses and if successful, expect more creative means to reach out to the audience.

Importantly, these are PoCs (Proof of Concept) for publishers for their 3G foray. Expect more low cost experimentations like these.

No Facebook in Maha Mantralaya

The Maharashtra government has restricted access to the social networking site, Facebook, in Mantralaya as employees were using the socionet excessively!

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