SAAS based CRM company, Impel puts TRAI’s NCPR list on the Cloud

Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4 Software Technologies has launched a new feature that integrates  TRAI’s National Customer Preference Registry (NCPR) compliance into its flagship product, Impel CRM (PK4 is now a registered telemarketer with TRAI).

Impel CRM customers now have a simple way of ensuring compliance. Phone numbers registered on the TRAI’s NCPR portal are now identified with a crossed-out red phone icon in Impel CRM. This will immediately identify to the user that this number is in the TRAI NCPR portal and therefore should not be called.

Impel CRM now contains all the current 270 million phone numbers that are listed in the TRAI’s NCPR portal. And the list is updated every 15 days automatically.

An interesting feature that rides on a basic assumption (hypothesis) that telemarketers ‘do care’ about NCPR; which is reality doesn’t seem to be the case.

Impel CRM provides several phone number fields to users – Primary Phone, Secondary Phone, Mobile Phone, Work Phone and Home Phone. All View pages that display these phone numbers, check Impel’s internal NCPR list and display the Do-not-call icon against numbers registered in the NCPR.