Brand is everything. Revisit your marketing material, logo, and brand to see if it can be improved. Your brand should be unique and reflect the quality and strength of your business to your potential customers and clients. People cannot buy a product or service if they don’t know about it.
Review your SEO, i.e., search engine optimization. You want to improve the search results that direct traffic to your website. You may also consider creating a click funnel to create familiarity with your brand. Make your brand relevant and current. Check your social media presence for consistency and professionalism.