In-app consumer spending grows by 5.3% to $67.5B in H1 2023

  • Consumer spending in global app market rebounded in H1 2023, with a total spending increase of 5.3% compared to 2022, according to
  • iOS consumer spending rose by 5.8% and Google Play’s growth was 4.3%, with iOS generating $43.5 billion in revenue and Google Play making $24 billion.
  • In the gaming category, consumer spending reached $40.9 billion, while TikTok, Disney+, YouTube, and Duolingo also saw substantial growth rates.
Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications