Home In-app consumer spending grows by 5.3% to $67.5B in H1 2023

In-app consumer spending grows by 5.3% to $67.5B in H1 2023

Consumer spending in global app market rebounded in H1 2023, with a total spending increase of 5.3% compared to 2022, according to data.ai.
iOS consumer spending rose by 5.8% and Google Play’s growth was 4.3%, with iOS generating $43.5 billion in revenue and Google Play making $24 billion.
In the gaming category, consumer spending reached $40.9 billion, while TikTok, Disney+, YouTube, and Duolingo also saw substantial growth rates.