In India, Apple now has 76% market share in Rs 35K+ phone category

According to a report by IDC, in Q4 2019, Apple garnered an impressive 75.6% market share in the premium (Rs 35,000 and above) segment. Apple is also the number one player — beating Samsung in the process — in the premium smartphone market.

This growth is largely due to Apple’s aggressive pricing strategy, followed by deals and partner offers.

Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download, the short news app for busy professionals