In India, Apple now has 76% market share in Rs 35K+ phone category

According to a report by IDC, in Q4 2019, Apple garnered an impressive 75.6% market share in the premium (Rs 35,000 and above) segment. Apple is also the number one player — beating Samsung in the process — in the premium smartphone market.

This growth is largely due to Apple’s aggressive pricing strategy, followed by deals and partner offers.

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