It’s Official. Facebook Beats Orkut in India [Search Trends]

Orkut is losing it’s market share in India – and not in terms of absolute traffic, but purely on interest. While a lot of early adopters of Orkut are sticking on, Facebook it seems is becoming a haven for new users. Take a look at traffic from Google Trends.

Orkut is losing it’s market share in India – and not in terms of absolute traffic, but purely on interest/intent of users.

Picture is worth more than a thousand words – so take a look at Google trends data , which showcases the trending of search result on Google.

Facebook vs Orkut Search Trends for india
Facebook vs Orkut Search Trends for india

The inflexion point occurred towards the end of 2009 and what’s interesting is the consistency of Facebook search volume as opposed to Orkut, which is dwindling.

Search Trends for the last 30 days

Facebook Beats Orkut in India
Facebook Beats Orkut in India

The writing is on the wall.

Note On Google Trends

It’s not that Facebook has beaten Orkut in absolute traffic – there still is a long way to go. But, Google Trends gives you an idea about the ‘trend‘, the intent of users and it’s surely oscillating towards FB.

It’s just a matter of time. What’s your take?

Also see: Orkut Extension for Chrome- What else should Google do to Save Orkut?

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