In US, Starbucks is bigger than Google and Apple when it comes to payments

The Starbucks app, which launched before the other three top payments apps — Apple Pay, Google Pay and Samsung Pay — has long been the most successful payments app and is now bigger than Apple Pay and Google Pay when it comes to in-store payments.

The Starbucks app lets users pay with their phones and earn credits toward future purchases. That usage is significant: Starbucks said its mobile order-and-pay system accounted for 12 percent of all U.S. transactions in the quarter ended April 1.
What works in Starbucks’ favor?
Loyal customer base and robust rewards system, plus the fact that the app is available on both the operating systems ensuring that it is just ‘easy’ to use.


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