India Business roundup: Bluetooth advertising enters Bangalore, Visa money transfer goes mobile..and more

[Telco Buzz]

Advertisers give green signal to Bluetooth magic in Bangalore
All of Commercial Street is to be converted into a Bluetooth zone, and consumers will be fed with multiple advertising offers using the technology. (we covered the bluetooth advertising in detail earlier)

OnMobile to ring in mobile advertising platform
OnMobile is working on its own mobile advertising network which will let local advertisers target consumers by behaviour and demographic profile. The platform is expected to be launched in six months. The platform will cover SMS/WAP//Net in the first phase and will later provide a web interface (like Google adwords).

Visa Money Transfer Goes Mobile in India
Visa is extending Visa Money Transfer service, which is currently available to Visa cardholders in India from 15 banks through branches, ATMs and the internet, to an initial 500,000 Visa cardholders. Visa is partnering with three of India’s leading banks – Corporation Bank, HDFC Bank and ICICI Bank – and banking technology company mChek to launch this service.

“While India is the leading recipient of international remittances in the world, there is need for domestic remittance services as well, as Indians also send money to family and friends who live in other parts of the country. The extension of Visa Money Transfer to mobile phones provides a convenient means for Indians to remit funds.”

In order to use the service, you need to download the client from mChek, and the bank will issue a companion debit card. You can use the debit card to send money to anyone with a mobile/visa card.

R-Com plans to roll out GSM services in 100 cities in 6 months
CDMA-technology service provider Reliance Communications (R-Com) has prepared a plan to roll out its GSM services in over 100 cities and towns within six months of the government providing it spectrum (radio frequencies that enable wireless communications). This will be part of the first phase of its pan-India GSM services launch. Sources said a launch of GSM services in all 15 circles would be completed in around 12 months.
The company is also expected to offer dual-chip phones that will operate both on its CDMA and GSM networks.

Tatas are also applying for GSM license.


BigFM launches podcast service
BigFM is focusing on city specific content service.

Is TV advertising working for online players?
Great analysis on viability/success of websites advertising on TV.
tags: bluetooth advertising india, visa money transfer, mchek, rcom, bigfmIndia Business

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