India Business roundup: Nokia’s big bet on UGC, mapunity to ease delhi traffic..and more

Table of Contents Hide Nokia to bet big on UGC in mobile spaceIndian mobile startups go gung-ho about the mobile revolutionBritish Telecom to setup virtual schools in collaboration with Indian…

Nokia to bet big on UGC in mobile space

Around 25% of all entertainment content on internet and mobile phones will be the work of consumers who mix and edit information to send to friends, according to Nokia.

In an attempt to identify trends up to 2012, Nokia interviewed consumers aged between 16 and 35 in 17 countries between July and September on how they used such digital information.

Asides, Nokia is banking on it’s OVI service and is rolling out Internet services in India. Very recently, Nokia carried out extensive embedded advertising in Om Shanti Om and is also starting animated “OSO crazy” mobisode (source).

Recommended Read: Nokia defines “The way we live next”,

Indian mobile startups go gung-ho about the mobile revolution

Companies like mKhoj, SoundBuzz, Nazara Tech and NetXcell are betting big on VAS market.

“Operators have long commanded an unfair share in revenues and with device makers like Nokia coming in the picture, it encourages third party providers like us to partner with them and wield some power in the overcrowded VAS space” [source]

British Telecom to setup virtual schools in collaboration with Indian Institutes

BT will lead a consortium of 22 industry and academic partners like Indian Institute of Technology from India and some from the UK to set up a virtual school that will support post-doctoral studies on various subjects. [source]

Asides, IITs have decided to take their course material online.

MapUnity to ease Delhi traffic

After Bangalore’s BTIS, MapUnity is powering Delhi’s traffic.

Asides, read our interview with Ashwin Mahesh, founder of Mapunity.

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