India Business buzz: Weblo enters India, Network18 partners with Viacom, MTV goes viral..and more

Table of Contents Hide to enter Indian marketNetwork18 partners with Viacom (i.e. Viacom 18 Media)MapMyIndia launches it’s GPRS avatar.MTV India harnesses the power of social networksDiwali ad spend up… to enter Indian market

Weblo is a virtual world site where people are encouraged to deal in buying and selling of cities, and celebrities, and make money out of the content they share and upload online.For example, if a member wanted to buy a celebrity or a city, out of which there could be substantial content creation, then he has to negotiate and buy it from the existing owner at a price.

A member could earn 66 cents for 10,000 impressions, and $10 every 1,000 impressions, after reaching the landmark of 10,000 impressions. (source)

Network18 partners with Viacom (i.e. Viacom 18 Media)

Viacom18 will produce television, film and digital media content across numerous brands as well as consumer products to build India’s leading multiplatform entertainment powerhouse. Viacom18 will launch a new Hindi general entertainment channel in India early next year. The service will consist of original, locally produced programming, acquisitions and content from MTV Networks. (source)

MapMyIndia launches it’s GPRS avatar.

MapMyIndia Navigator : Enter any destination across India, and the Navigator will guide you, turn by turn, with graphical map instructions supported by voice prompts.
Search for points of interest along the way, such as the nearest petrol pump when you are out of gas, or ATM when you are out of cash.

MTV India harnesses the power of social networks

The official MTV India community on Facebook has 680 members., the official website of MTV India with more than 500,000 registered users, features a viral video designed by TribalDDB India for the promotion of ‘MTV Roadies’.
The viral got 53,600 unique visitors, without any online advertising, and about 73,000 page views (source)

Diwali ad spend up

Kali Puja, Diwali, and Dhanteras, spread over almost three days, is likely to see an increase of close to 50 per cent in outdoor advertising by corporates this year.

According to city-based outdoor advertising agencies and associations, jewellery and consumer durables brands, who dominate outdoor advertising during this season, will spend close to Rs 1.5 crore during the period this year, up from Rs 1 crore last year during Kali Puja, Diwali and Dhanteras.

According to advertising agencies, each corporate usually has a budget of Rs 5 lakhs for advertising during the three Kali Puja-Diwali days.
Advertising in other media, especially in print, goes up by about 50 per cent during this time, and is once again, dominated by jewellery and consumer durables brands.
Print advertising also sees an increased ad spend by telecom brands, restaurants, watch and eyewear brands, among others, who advertise during this season to primarily push gifting option among consumers. (source)

tags: weblo, network18, viacom, mtv india, diwali advertising

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