India Business weekly wrapup: Website advertising on TV jumps high, mGinger’s funding, InfoEdge’s ambitious plans..and more

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Website ads rain on TV
TV advertising of the Internet portals registered a growth of 190 per cent during January-August 2007 as compared to the same period in 2006, on the back of 77 new websites and a rise in Shopping Portals average advertisement on TV during the period.

While one can always question this (i.e. why are websites advertising on TV?), I look at it as great signs of media convergence. None of the new/existing media should eat into each other’s pie and what we are witnessing is the increase in pie itself.

Mobile Advertising Company mginger Funded By NEA IndoUS Ventures
ContentSutra reports: NEA has invested around $2 million in mginger, at a valuation of around $5 million. Other sources concur, saying that NEA was looking at a deal size of around $2-3 million.

My take: mGinger is working on increasing the ad inventories for quite sometime, but I still hold on to my earlier belief – i.e. permission marketing is good to have, but one needs to add value to the end user who is using the service (and mGinger doesn’t seem to qualify, IMHO)

BSNL launches `TV in mobile handset’ serviceCustomers (currently eastern and north-eastern regions) of BSNL’s GSM service can now watch 12 television channels on their mobile handsets. BSNL customers have to go the mimobi.tv through their mobile phones to view the TV content.

Info Edge allocates Rs 50 cr for growth initiatives
Info Edge (India), the Internet company known for its online job site Naukri.com, has earmarked about Rs 50 crore to fund the expansion of its other portals and launch a new portal in the education space. This is part of the about Rs 170 crore raised by the company in its IPO last year. Future plans include:

  • portal that will bring together colleges and students seeking college admission.
  • open to acquiring online businesses to diversify its portfolio.
  • Education portal: Two months ago, the company launched ‘asknaukri.com’, a career guidance Web site that has so far registered about 6,000 queries. “When the number of queries reaches the 25,000 mark, we will have a good data base that can contribute to our education portal,”
  • increase headcount from 1350 to 1600.

BSNL extends group-dialing facility to pvt players
Telecom subscribers in the country can now make intra-state call at the rate of a local call, with the state-owned telecom company Bharat Sanchar Nigam (BSNL) extending its group-dialing facility to private operators. Group dialing facility enables local dialing within a state by pre-fixing `95’ to the receiver’s number.

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