Data : How India Orders Food Online [Discounts Don’t Impress Foodies]

85% of users ordered food online using their mobile phones. When it comes to user demographics, 18-24 and 25-34 age group dominate the online ordering space! And yeah, Cash on Deliver wins the payment methods.

It’s been a little over 8 months that Zomato launches its online ordering services in India and thereafter in the UAE. Zomato order is currently present across 14 cities in India with over 15,000 restaurant partners and the company claims 50% month-on-month growth.

Zomato shares a few useful insights and about its ordering service. A few interesting tidbits:

  • 85% of users ordered food online using their mobile phones. 
  • Discounting orders doesn’t necessarily get you loyal customers.
  • The top 10% of our users order more than 14 times in a month – that is the level of loyalty we have.
  • Cash on Deliver rules
  • User demographics : 18-24 and 25-34 age group dominate the online ordering space!
How India ordered food online in 2015
How India ordered food online in 2015
1 comment
  1. Yeah..that’s true..with out mobile app most of food service companies will fail…but discounts have reduced these days as there seems to be some kind of consolidation in this sector

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