India is the third largest online video market in Asia after China and Japan: Report

India is the third largest online video market in Asia after China and Japan, according to new data. According to online measurement company comScore, among the largest online video markets in Asia Pacific by audience size in June, China was a strong leader with 266.2 million unique viewers, followed by Japan with 61.5 million viewers and India with 44.6 million viewers.

The report says:

In June 2012, 1.2 billion people worldwide age 15 and older watched online video from a home or work computer, representing 83.1 percent of the world’s online population. Across the Asia-Pacific region, video viewing penetration ranged from 66.9 percent in Indonesia to a high of 89.8 percent in Vietnam, as both broadband access and content availability factored into online video viewing adoption. Vietnam, Hong Kong, Singapore , Japan and New Zealand all saw online video penetration exceed the global average.

comscore

*Excludes visitation from public computers such as Internet cafes or access from mobile phones, tablets, etc.

comScore data says that worldwide, 197.5 billion videos were viewed online in June 2012 with a viewer averaging 159.4 videos during the month.  Across the region, viewers in Japan watched the most videos on average at 242.5 videos per month, followed by Hong Kong, Singapore and Australia, comScore said.

comscore 2

Recommended Analysis: State of Online Video Industry in India [Video Ad Inventory Is Sold As Display Ad Inventory]

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