India has become the third largest smartphone market overtaking Japan for the first time ever in the first quarter of 2013, according to a new report. According to Strategy Analytics, India is only behind China and the US when it comes to the number of smartphoens.
Companies like Samsung, Micromax and Apple are driving higher volumes through improved distribution networks, said a Strategy Analytics blog on Wednesday.
The report said
India is growing four times faster than the global average. Worldwide smartphone volumes expanded 39% YoY, compared with 163% YoY across India, during Q1 2013. The Indian market is rising quicker than China (86% YoY), Japan (24% YoY), the US (19% YoY) and almost all other major countries.
Homegrown phone companies such as Micromax, Karbonn and Spice are growing between 200% and 500% on an annual basis, the report said. They are almost all on Android, with 89% of the market share. According to an earlier report by Nielsen, a majority of Indians prefer Android phones because local brands run Android. The Nielsen study also found that 50% of smartphone users in India don’t have a data connection and that nearly 50% are under the age of 25. Indian Android users are also mostly male (94%).
According to Cyber Media Research, over 15 million smartphones were shipped to India in 2012, clocking a growth of 35% year on year. Overall, 221.6 mn mobile phones were shipped between Jan- Dec 2012.