Samsung Leads Q3 Smartphone Sales, Xiaomi’s Share Declines By 46%: Report

A recent report compiled by Counterpoint Media research reveals that Indian smartphone shipment grew by 20% annually and 12% sequentially in Q3 2015 (July- Sept). This means that on in three mobile phones shipped in India is a smartphone.

Demand for mobile phones in the Indian market is surfacing up after a continuous downfall for two months. The wide range, and emergent features in smartphones are reasons for the growth, the report pointed out.

One in three smartphones sold during Q3 (2015) were through online portals like Flipkart, Snapdeal and other e-tailers, reveals the research from Counterpoint. The 20% annual growth in smartphone shipments was complemented by the surge in demand of phones during the festival season deals and discounts.

Some Interesting Insights:

  • Samsung is the market leader during Q3 (2015) with a 19% market share in mobile phones, and a 23.2% share in smartphones, respectively.
  • Micromax followed the lead with a market share of 13.7% for mobile phones and 17.7% share for smartphones.
  • Intex claimed the third position in both overall and smartphone segment; the demand for their sub-$100 devices drove their growth.
  • Xiaomi witnessed its first decline in India—by almost 46%, due to rising competition from Lenovo and Micromax’s Yu brand, says the report.
  • Apple’s finished its Fiscal year in India with record 1.7 Million units sold in India for the first time, driven by strong sales of its new iPhone 6 series.
  • Microsoft also found its place among top five overall mobile phone brands during the quarter, but Lumia shipments hve declined sequentially.
  • Lava (excluding Xolo) surpassed Microsoft for the first time and claimed the fourth position in the overall handset market.
  • Lenovo’s K3 Note was the best-selling smartphone in India during Q3 2015 hitting the sweet spot in terms of specs vs price among all vendors.
  • LTE smartphones priced under the $100 segment have picked up pace—dominated by Indian and Chinese brands, while Samsung lost a sequential share in the sub-$100 segment.
  • Source: Couterpoint Research India Market Monitor Q3 2015
    Source: Couterpoint Research India Market Monitor Q3 2015


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