The Indian mobile handset market saw a drop of 5% in revenues in the just concluded FY 2011-12. The revenues dropped to Rs 31,215 crore from Rs 33,031 crore a year back.
The disappearing act done by the homegrown handset makers was a big surprise of the year. Barring Karbonn and Lava, none of the Indian handset players could face intense competition. Their main stay—feature phones—saw a negative growth while the entry level smartphones of various companies saw a marginal rise.
Key insights from the report:
– Nokia remained the No.1 player in the handset business in FY 2011-12 with revenue of Rs 11,925 crore, despite 8% drop over Rs 12,929 crore revenues posted in FY11. The Finnish company lost market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others.
– Nokia that caters to all mobile segments saw its absence in the Android ecosystem dent its performance. Nokia however, made a head way in the dual SIM phones category but lost out in the smartphone market. Nokia ended FY12, with a market share of 38.2%.
– Samsung grew its revenues 38% to Rs 7,891 crore at the No. 2 spot with a market share of 25.3%. Samsung’s Galaxy Note, a hybrid between smartphone and tablet was a trail blazer selling 40,000 units each month since launch in late 2011.
– Micromax with revenues of Rs 1,978 crore ranked No 3 among the top10 mobile handset brands recorded a 13% negative growth. Micromax had a market share of 6.3%.
– Other Indian player to post revenues of over Rs 1000 crore was Karbonn. The company grew its revenues 32% to emerge as the No 5 player with a market share of 4.3%.
– BlackBerry maker Research In Motion dropped the most–25%–to post revenues of Rs 1,460 crore At No 4 Blackberry had a market share of 4.7% on the back of entry level smart phones last year.
– Taiwanese handset maker HTC saw maximum growth–105%–among all the brands surveyed and recorded revenue of Rs 923 crore, from Rs 450 crore, to inch a 3% market share.
– The other key players in the Top 10 list include spice Telecom (Rs 790 crore), LG (Rs 780 crore), Huawei (Rs 760 crore) and G’Five (Rs 670 crore).
The above numbers are based on annual survey by CyberMedia’s Voice&Data.
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