Samsung Beats Nokia in India; Smartphones Drive Mobile Handset Revenue to Rs 35,946 cr

CyberMedia, which until today was one of the holdouts claiming that Nokia has held on to the number 1 position in the Indian market, has released a new report which concurs with other leading research agencies in saying that Samsung is now the market leader with revenues of Rs 11,328 crore.

The Korean smartphone manufacturer grew 43.6% in a market that grew at 14.7%, showing the tremendous growth of the company. The overall handset market posted revenues of Rs 35,946 crore.

Top-Handset-Players-in-India-fy13-graphic

Samsung had a market share of 31.5%, compared with Nokia which took the number two spot with 27.2%. Nokia revenues from Indian operations was Rs 9,780 crore when compared to Rs 11,925 crore in FY12.  The reason for Samsung’s success is two-fold. One because phones come at all price ranges and also at varied screen sizes.

Micromax is at number 3 with 8.7% market share, followed by Karbonn and Apple.

Apple revenues in the country were up 417.2% in FY13 when compared to FY12. This could be attributed to various measures introduced by the company including buy back and EMI options for customers. These offers have now been extended by other companies including Samsung, Sony and BlackBerry.

Among India companies, Karbonn grew the most consistent with a 73.1% growth in revenues and now has a market share of 6.4%.

BlackBerry which only introduced smartphones running BlackBerry 10, their latest operating system, in the Indian market towards the end of the financial year  saw their revenues dip by 23.1%. (Read: 14% of All BlackBerry World Apps are from India [Interview])

Chinese mobile makers G’Five and Huawei also saw big dips in revenue while ZTE saw a marginal increase.

Top-Hanset-Players-in-India-fy13

The results are part of of CyberMedia group’s Voice&Data 18th annual survey of the telecom equipment market and cover the financial year 2012-13.

Recommended Read: Mobile Shipments in India: CyberMedia says Nokia Leads, IDC says Samsung

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