One of the top confusion in India online world is the total number of Internet users – 45mn? 30mn?
Here are the latest India Online statistics from Juxtconsult – paints a not-so-merry picture of India online world:
- ‘All’ internet users down at 47 million (39 million urban, 8 million rural)
- Drop of 6% from last year (lapse of around 3 mn occasional users)
- Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
- +3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
- 28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)
Access Point:
- Exclusive cybercafé user base shrink to become just 6% of all internet users
- Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level)
Challenges:
- 1 out of 3 computer user still not using internet
- Most new broadband connections are ‘replacement’ connections
- Still only 4 mn internet users access it through mobile phones
Class/Demographics of Indian Internet Users
- Only 13% of existing internet users prefer to read in English
- More importantly only 20 mn Indians (<2% of all) prefer to read in English
- 4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years)
- 3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’)
Online Shopping
- 91% of all regular online Indians ‘shop’ online (search or buy)
- 20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.5 million
- 74% of travel buyers have bought train tickets, 34% air tickets
- Credit card is the most popular mode of online payment at 50%
- Less than 1 in 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a reason for not buying online
Top 10 Online Activity:
- Job search 72%
- Instant messaging/chatting 68%
- Check general news 63%
- Dating/Friendship 56%
- Check sports (other than cricket) 53%
- Check cricket content/score 53%
- English info search engine 50%
- Matrimonial search 50%
- Listen/stream music online 49%
- Download music 48%
Top 10 Sites:
- Google 35%
- Yahoo 25%
- Gmail 11%
- Orkut 7%
- Rediff 4%
- Indiatimes 1%
- Moneycontrol 0.7%
- Hotmail 0.6%
- Youtube 0.5%
- Sify 0.5%
Snapshot Of Juxt Consult India Online 2009 Study
Snapshot Of Juxt Consult India Online 2009 Study
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Do you agree with these findings? I am not really sure of findings related to English language. But as with market research, these are based on a certain sample size – so take it with a pinch of salt!
