KidAndParent is focused on providing information to parents related to topics ranging from pregnancy to baby care/kids education etc.
The portal has done a good amount of content seeding (has standard calculators like ovulation calculators/due date calendar as well), but the big question for such portals remains the same – why ABC and why not IndiaParenting or Orkut communities (which I believe are fairly active).
Many of such content players get decent traffic out of SEO, but the real challenge lies in getting UGC for the growth. A look at the site drives you to read more content, but the notion of user at the center is missing and to me, that’s a big challenge for any firm in this space.
Do give KidAndParent a spin and share your take.
[Article sponsored by Sun Startup Essentials.]