Indian Postal Department has done something radically different that probably no Indian government organisation has ever thought of, they got a clean website. They actually got a very sexy website with a virtual experience. Check out here (http://www.epostoffice.gov.in) for India post website. Though it’s the same utility as earlier but the whole experience is very web2.0.
The website is not fully functional yet and this is just preview. But whatever we can see, it looks great. IndiaPost had appointed McKinsey for a complete revamp and it seems to be paying off. The total revamp budget for Indian Postal department is said to be $1Bn over 3-5 yrs (from Aug 2009). Meanwhile, they have a twitter presence, indiapost.nic.in is down and Indiapost.gov.in is too messy.
It took an external agency like McKinsey to make them dare to think beyond the NIC?
- Send Email Via Post- Indian Post Office Launches ePost Corporate Service
- Indian Post Office set for Brand Makeover, to sell advertising space
- Post Offices to sell mobile recharge coupons – What an Idea, Sirji!
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]