India Post is piloting an initiative that will see postmasters help farmers sell their produce online without spending any money on transport.
The programme will be overseen by Chitoor-based NGIT Systems, that has experience in constructing online platforms for agricultural needs, and will span two locations in Andhra Pradesh and Telangana.
Postmasters will be tasked in using smartphones to take pictures of the produce and transferring the data online onto a trading platform. While the service will be free for the farmers, India Post plans to charge a ‘nominal’ fee to buyers and stipulates that they use India Post’s service to transport the goods.
Depending on the success of the pilot, plans will be set into motion to expand this scheme across more areas in India.