India goes the smartphone way – IDC report

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India was the highest growing smartphone market in Asia Pacific. According to International Data Corporation (IDC), year-on-year smartphone shipment growth in India stood at 186% in 1Q 2014.

The smartphone penetration in India is at 10% and it is  expected to grow as availability of low-cost devices increases and  a sales emphasis is put on consumers in tier 2 and  tier 3 cities .

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The overall India mobile phone market showed a mere 1% year-on-year growth, as shipment of feature phones reduced and migration to smartphones continued.

The primary reason behind this trend is the launch of low-end phablets by international and local vendors alike.

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Trends and Predictions

This trend is expected to continue. The implications of this migration could be huge. In January 2014, we had Flipkart founder Sachin Bansal predicting that the entire e-commerce industry will go mobile in 2-3 years.

Many leading e-commerce players are betting big on mobile.

Paytm, which is a mobile commerce platform has simply chosen not to focus on desktops; running their retail store completely through mobile apps.

The message is clear. Go mobile. Go smart.

Image source: IDC

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