India’s Smartphone Market Witnesses 19% Quarterly Growth; Samsung Leads. Micromax Makes A Comeback

According to the IDC Asia/Pacific Quarterly Mobile Phone Tracker, 26.5 million smartphones were shipped to India in the Q2 of 2015, up 44% from 18.4 million units for the same period last year.

This strong second quarter performance saw smartphone shipments grow by 19% following a sluggish first quarter this 2015.

However, this growth was specific to smartphones as the overall Indian mobile phone market shrunk by -6% in the second quarter of 2015 on a year-on-year (YOY) basis.

Vendors only shipped 59.4 million units in 2Q15 compared to 63.2 million units shipped in the second quarter of 2014.

Smartphone Market Share In India

Samsung remained the leader in the Indian smartphone market despite experiencing a QoQ shipment decline while growing shipments on a YoY basis.

Micromax made a comeback in 2Q15 with 60% QoQ growth. Even though its AndroidOne phones and the Yu Yureka phones got off to a slow start, its other smartphones in the US$50-150 price segment, where it is traditionally strong, performed well.

Intex captured the number 3 position launching a slew of new models.  It remains strong in sub-US$100 segment, which contributes to at least four-fifths of its overall volume. Also, it forayed into the 4G space with Aqua 4G Plus with a small initial volume.

Lava continues to feature in the top 5 of the India Smartphone business. Their recent investments on local manufacturing and their plans for the future make them a serious player in India.

Lenovo, as a group, is the only China-based OEM in the top five list in India. It captured 6% of the market as its Lenovo and Motorola brands continued to record strong shipments through its online channel partners.

Surprisingly, companies like Gionee and Karbonn are missing.

India's Smartphone Market Share
India’s Smartphone Market Share

India Vs. China’s Smartphone Market : Similar Yet Different

While both China and India offer a huge consumer base, there are few differences between the two markets including:

  1. In the latest quarter, almost one-fifth of the smartphones sold in China were sub-US$100, while in India almost 50% of all smartphones shipped during the same period were in this price segment;
  2. Apple has 19 Apple Stores in China at present, whereas India doesn’t have an Apple Store;
  3. The high-end Galaxy S6 and S6 Edge had a small contribution to the total Samsung smartphone sales in India, but a considerably larger contribution in China.

Also see : Apple Planning A Big (Offline/Retail) Splash In India

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