Smartphone Shipments Triple YoY in India; Can Micromax Overtake Samsung this Quarter?

The Indian smartphone market has almost tripled its shipments year over year (YoY) in the second quarter of 2013 on the back of steadily rising phablet sales.

While 3.5 million smartphone units were shipped in the first quarter of 2012, that number grew to 9.3 million in Q2 of 2013, a report by IDC says. This is also a 50% increase over the first quarter of the year.

Phablet shipments now constitute 30% of the smartphone market, clearly showing that Indians love bigger devices. The 5.0 -6.99 inch screen size category grew 17 times YoY. Smartphones with screen sizes below 3.5 inch has seen their market ship dip drastically.


India became the 3rd largest market for smartphones in the world edging out Japan in the first quarter of the year. In terms of total mobile sales the Indian mobile handset market grew by 21% YoY and 4% QoQ.

While feature phones constituted over 90% of the market last quarter, it slipped to 85% in Q2 of 2013. Samsung and Nokia still dominate the overall market but the situation is different when it comes to smartphones.

Looking at the top smartphone makers in the country, Samsung was first with 26% followed by Micromax with 22% of smartphone shipments. Karbonn (13%), Nokia (5%) and Sony (5%) rounded up the top 5. The Galaxy Star was Samsung’s top seller.


This is in sharp contrast to the first quarter of 2013, in which Samsung had 32.7% of the smartphone market followed by Micromax which had 18.8%.

Micromax has seen a massive growth in the quarter, closing the gap on market leader Samsung with over 2 million units shipped in the quarter. Micromax is upbeat about the development and told PTI that it is gunning for the number one spot by Diwali this year (source).

As per the IDC figures for Q2, we are at number two with 22% market share and given the growth we are seeing in the phablet category (Canvas series), we are aiming to be the top player by Diwali, which is Q3

Micromax Co-Founder Rahul Sharma told PTI. He added that the company hoped to surpass $1 billion in revenues by the end of the year.

With the competition rising up in the Indian smartphone market, it is very likely that Indian brands like Micromax and Karbonn will further increase their market share with Samsung losing out. Local brands are probably more capable of understanding and tailoring their offerings for the Indian market.


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