- India’s Internet user base is expected to touch 900 million by 2025, up from 622 million now, which will lead to multifold growth in online shopping, as per a joint report by Mobile Marketing Association and media agency GroupM India released on Tuesday.
- The findings also highlighted that urban internet users are relying on online platforms for product research, with 62% urban users researching products online before making any purchase either online or offline.
- About 50% of offline shopping across categories involves online product research.
[Via]
