Indian Automobile Industry Vrooms Digital Way! Hyundai Inaugurates ‘Digital Automotive Experience’ Outlet

Hyundai India has taken an effective step in adopting and supporting government’s ambitious Digital India campaign by launching their first ‘Digital Automotive Experience’ outlet – Unity Hyundai in Rohini, New Delhi.

In a move to ditch paperwork, Hyundai will provide customers a wholesome experience through their digital initiative.

The new dealership will be spread over relatively small 1800 square feet stores and will have two cars on display – the Elite i20 and the Grand i10. The dealership will use smart tablets for booking cars and giving information for the complete Hyundai range. Hyundai provide details with creatives, digital screens and artworks that have been specially developed for the digital dealership.

“The key drivers for the success of Unity Hyundai – Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience,” said Mr Y K Koo, Managing Director, Hyundai Motors India Limited.

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