https://www.livemint.com/companies/news/beauty-consumers-focus-shifts-online-11604456751104.html

With COVID and its related lockdowns, Indian beauty consumers are going online for shopping, advice and inspiration in record numbers.

As per a latest survey, over 80% of Indian beauty consumers are digitalizing all their fashion needs. This shift could be the result of more people engaging in social media and the visual medium ruling the roost. The beauty industry is now sprinting towards the 1 trillion mark.

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