Indian e-commerce platforms to witness Rs 90K crore sales in festive month this year

  • India is expected to see online gross merchandise value of Rs 90,000 crore during the holiday season this year, increasing 18–20% from last year’s festive month sales. This growth would be driven by roughly 140 million consumers.
  • The industry is anticipated to record a GMV of Rs 5,25,000 crore for the entire year, marking the tenth year of e-commerce holiday season sales.
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