Indian Express Group has announced the launch of inUth.com, a video-first, platform agnostic digital destination targeted towards Indian millennials. According to the company, inUth.com will cover trending news, sports, entertainment, digital culture and other millennial-focused content domains, with a variety of storytelling approach ranging from videos, gifs, memes, audio stories, timeline formats, Instagram stories and Snapchat stories.
“InUth.com is a big launch for us, we are really excited about the millennial space. The strategy for content discovery is multi-platform, it is not necessary that the content should be discovered on native site. It could be on Facebook, Twitter, Instagram, Snapchat or Youtube – where Indian millennials are spending long hours,” said Sandeep Amar, CEO (Digital), Indian Express.