The overall India mobile handsets market recorded sales (unit shipments) of 183 million units in CY 2011. In the overall India mobile handsets market, Nokia retained leadership position with 31% share, followed by Samsung at No.2 with 15% and Micromax at No.3 with 5%, in terms of sales (unit shipments) during CY 2011.
India CY 2011 mobile phone sales (unit shipments) recorded a 10% YoY increase.
In 2011 the India smartphones market witnessed the launch of 150 models by over 30 vendors. Smartphone shipments touched 11.2 million units in calendar year 2011 recording a YoY growth of 87%. Nokia emerged as the leader in the smartphones segment with a 38% share followed by Samsung with 28% share.
The share of Android OS in the smartphones category saw tremendous growth of over 600% in CY 2011 (34% share) as compared to CY 2010 (9% share). This growth was mainly on account of an increasing number of handset vendors adopting Android as preferred OS for their smartphones.
Multi-SIM handset shipments accounted for 57% of the total India mobile handsets market during CY 2011, representing an year-on-year increase of 61%. Nokia was the market leader in the category with a nearly 13% share during the year.
During CY 2011, close to 250 unique 3G handset models were shipped from approximately 30 different vendors. The total shipments of 3G phones in the country touched nearly 18 million units, a year-on-year growth of 153%. Nokia again emerged as the market leader in this category followed by Samsung and RIM.
3G is a relatively new phenomenon in India with active subscribers estimated at only 15 million as of December 2011. Therefore, in many respects 2012 will be a ‘test year’ for the growth and adoption of 3G handsets and data services in the country. It will be interesting to see how new alliances and offerings emerge from handset vendors, service providers and content developers to target mobile subscribers with innovative device plus data service bundles.
Credit: CyberMedia Research India Monthly Mobile Handsets Market Review, CY 2011, December 2011 release.