Mobile Phone usage of Indians – Flirting, Porn..etc

Where and how do Indians use their mobiles? Especially in comparison with other emerging markets?

Here are some interesting snapshots from Sy novate report:

  • 57% of respondents are fine with mobile advertising, as long as it’s relevant.
  • 17% believe that location based advertising will be more helpful.

Considerations in buying a mobile phone

  • The brand of phone is the most important factor – 65%
  • Music quality & storage capability are important factors in choosing a phone – 57%
  • Cost of a phone is an important criteria – 51%
Buying Criteria (Indian Mobile users)

Top Expectations from SmartPhone:

  • Sending emails
  • Should offer PC-like functionality
  • Should help me stay connected to the internet constantly
Expectation from Smartphones

Some of the other key findings:

  • Most Indians (80%) have used a mobile phone at weddings; something which the Japanese and Australians hardly do.
  • Using mobile phones in meetings seems fine across cultures. 1 in 4 across markets claim to do so –this is higher even with the Chinese and the Indians.
  • Many Chinese (~80%) and Australians (~ 60%) have flirted with their spouse/partner with SMS/MMS – Indians stand at 54%
  • 28% Indians flirted with someone other than partner.
  • 5% Indians used mobile to announce their decision to quit the job.
  • 13% Indians sent/received X-rated material on the phone.

The survey was conducted across Delhi and Mumbai region with a sample size of 503 users  – so expect some lop-sided results. But, on the whole, it does gives a perspective, especially if you play with correlation between few parameters (for example: cost + brand is important – so Nokia leads the market share in India, while iPhone fails to take off in India).

What’s your opinion?

Sign Up for Our Newsletters

Get smarter with most important stories.

You May Also Like