Indian OTAs – Who is riding the traffic wave?


Indian OTAs – Who is riding the traffic wave?

So the consolidation in Indian OTA business has begun and what’s interesting is that post Travelguru acquisition, Travelocity will be an OTA as well as a search player (iXiGo powers Travelguru’s flight search). We believe there will be further consolidation in the industry, as ‘truckloads’ of VC money has gone in this business with not so much of significant returns.

Here is a look at comparative traffic of Indian OTAs (from Comscore*)

indian otas website traffic
Indian OTAs - Website Traffic Comparison

Top 5 sites:

  • Yatra
  • MMT
  • Cleartrip
  • iXiGo, and
  • Ezeego1

So who is next? Arzoo? What’s your opinion?

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* Comscore doesn’t track data from cybercafes, but given the lack of any other credible alternative, we have used Comscore data as the benchmark.

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