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Indian OTT Market to Hit $3.5bn by 2027, Doubles 2022 Earnings: PwC Report

  • Revenue of India’s OTT platforms, such as Amazon Prime, Netflix & Disney+ Hotstar is predicted to double to $3.5bn by 2027 from $1.8bn in 2022.
  • The Indian market is growing faster than global rate, with a CAGR of 14.32% in five years, while global growth of OTT segment is 8.4%.
  • Ad-supported streaming will become more prevalent, with revenue from AVOD projected to account for 22.3% of OTT revenue by 2027, and SVOD capturing a 73.8% share.
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