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In India, Notebooks And Smartphone Hit Sales Charts; Desktops On A Sunset Mode

India is one of those unique markets which never really witnessed PC revolution, but has embraced smartphone and notebook revolution in a big way.Chrome Desktop apps

As per 2013-14 data released by MAIT, the apex body comprising representing the computer hardware, training and software industries, tablets growth dropped to 76% (from 424 percent in 2012-2013) while smartphone witnessed a whopping 244% growth (52.4 million sold – amounting to more than 1 million per week).

The total PC sales in India between April 2013 and March 2014, combining desktop computers, notebooks and netbooks were at 11.85 million (118.5 lakh) units, registering a growth of 6% over the last fiscal. PC sales are expected to be around 12.21 million (122.1 lakh) units in FY 2014-15, a growth rate of 3%.

The Notebook sales posted an impressive growth rate of 55% this fiscal compared to 10% rate in the last year. This growth was driven by House-Hold (HH) segment that accounted for about 65% of the total Notebook sales and registered a growth of 66% during 2013-14 over the previous year.

The Desktop Market:
Overall the Desktop market has shown a negative growth of -26% driven by Household as it de-grew at -42%% over previous year. The Establishment sector also posted a negative growth of -2% over previous year.

The Tablet Market:
Tablet PC witnessed a muted growth of 76% when compared to triple digit growth in the last two years. The sales for 2013-14 stood at 3.35 million units as against 1.9million units in 2012-13. The tablet market in India is expected to grow only by about 27% in FY 2014-15 owing to the consumers moving to adoption of higher screen size smartphone.

The Servers Market:
During the year 2013-14, server sales registered a growth of 58% over the last financial year and it stood at 104,075 million units in the current year. 

The Peripherals Market
Overall printer sales grew by 6% during 2013-14 over the last fiscal year. The sales at 2013-14 stood at 3.10 million (31.0 lakh) units.

  • Among hard copy peripherals, Ink Jet printer rebounded with a growth of 8% led by sales of container ink supply system Tank-based) printers. The consumption stood at 1.17 million units from 1.08 million (10.8 lakh) units.
  • Dot-matrix printer sales declined albeit marginally by 1% to stand at 0.27 Million Units from 0.272 million (2.72 lakh) units in 2012-13.

Total Installs

Total Revenue (in Rs Crores)

Product

April 12–Mar13

April 13-Mar 14

% Growth

April 12– Mar-13

April 13– Mar-14

% Growth

Computers

Desktop PCs

67,69,423

5,013,674

-26%

12185.0

8021.9

-34%

Notebooks

43,08,543

6,838,292

55%

11633.1

17095.7

47%

Servers

89,075

141,025

58%

1068.9

1410.3

32%

Smartphones & Tablets

Smartphone

1,52,20,725

52,433,614

244%

10654.5

28838.5

171%

Tablet PC

19,03,356

3,352,573

76%

1522.7

2011.5

32%

Other Peripherals

Dot matrix

2,72,934

270,000

-1%

191.1

214.7

12%

Inkjet

10,83,645

1,170,000

8%

433.5

538.2

24%

Laser

15,72,294

1,660,000

6%

1257.8

1328.0

6%

UPS Systems

25,29,231

3,006,595

111%

1517.5

1804.0

19%

The MAIT-IMRB study involves data collection after the ‘last mile’ that the product travels, i.e. from the premise where the product is finally installed and is therefore a good estimate of ‘what’ was bought, ‘by whom’, and for ‘what purpose’.

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