India is one of those unique markets which never really witnessed PC revolution, but has embraced smartphone and notebook revolution in a big way.
As per 2013-14 data released by MAIT, the apex body comprising representing the computer hardware, training and software industries, tablets growth dropped to 76% (from 424 percent in 2012-2013) while smartphone witnessed a whopping 244% growth (52.4 million sold – amounting to more than 1 million per week).
– The total PC sales in India between April 2013 and March 2014, combining desktop computers, notebooks and netbooks were at 11.85 million (118.5 lakh) units, registering a growth of 6% over the last fiscal. PC sales are expected to be around 12.21 million (122.1 lakh) units in FY 2014-15, a growth rate of 3%.
– The Notebook sales posted an impressive growth rate of 55% this fiscal compared to 10% rate in the last year. This growth was driven by House-Hold (HH) segment that accounted for about 65% of the total Notebook sales and registered a growth of 66% during 2013-14 over the previous year.
The Desktop Market:
Overall the Desktop market has shown a negative growth of -26% driven by Household as it de-grew at -42%% over previous year. The Establishment sector also posted a negative growth of -2% over previous year.
The Tablet Market:
Tablet PC witnessed a muted growth of 76% when compared to triple digit growth in the last two years. The sales for 2013-14 stood at 3.35 million units as against 1.9million units in 2012-13. The tablet market in India is expected to grow only by about 27% in FY 2014-15 owing to the consumers moving to adoption of higher screen size smartphone.
The Servers Market:
During the year 2013-14, server sales registered a growth of 58% over the last financial year and it stood at 104,075 million units in the current year.
The Peripherals Market
Overall printer sales grew by 6% during 2013-14 over the last fiscal year. The sales at 2013-14 stood at 3.10 million (31.0 lakh) units.
- Among hard copy peripherals, Ink Jet printer rebounded with a growth of 8% led by sales of container ink supply system Tank-based) printers. The consumption stood at 1.17 million units from 1.08 million (10.8 lakh) units.
- Dot-matrix printer sales declined albeit marginally by 1% to stand at 0.27 Million Units from 0.272 million (2.72 lakh) units in 2012-13.
|
Total Installs |
Total Revenue (in Rs Crores) |
|||||
|
Product |
April 12–Mar13 |
April 13-Mar 14 |
% Growth |
April 12– Mar-13 |
April 13– Mar-14 |
% Growth |
|
Computers |
||||||
|
Desktop PCs |
67,69,423 |
5,013,674 |
-26% |
12185.0 |
8021.9 |
-34% |
|
Notebooks |
43,08,543 |
6,838,292 |
55% |
11633.1 |
17095.7 |
47% |
|
Servers |
89,075 |
141,025 |
58% |
1068.9 |
1410.3 |
32% |
|
Smartphones & Tablets |
||||||
|
Smartphone |
1,52,20,725 |
52,433,614 |
244% |
10654.5 |
28838.5 |
171% |
|
Tablet PC |
19,03,356 |
3,352,573 |
76% |
1522.7 |
2011.5 |
32% |
|
Other Peripherals |
||||||
|
Dot matrix |
2,72,934 |
270,000 |
-1% |
191.1 |
214.7 |
12% |
|
Inkjet |
10,83,645 |
1,170,000 |
8% |
433.5 |
538.2 |
24% |
|
Laser |
15,72,294 |
1,660,000 |
6% |
1257.8 |
1328.0 |
6% |
|
UPS Systems |
25,29,231 |
3,006,595 |
111% |
1517.5 |
1804.0 |
19% |
The MAIT-IMRB study involves data collection after the ‘last mile’ that the product travels, i.e. from the premise where the product is finally installed and is therefore a good estimate of ‘what’ was bought, ‘by whom’, and for ‘what purpose’.
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