India is one of those unique markets which never really witnessed PC revolution, but has embraced smartphone and notebook revolution in a big way.
As per 2013-14 data released by MAIT, the apex body comprising representing the computer hardware, training and software industries, tablets growth dropped to 76% (from 424 percent in 2012-2013) while smartphone witnessed a whopping 244% growth (52.4 million sold – amounting to more than 1 million per week).
– The total PC sales in India between April 2013 and March 2014, combining desktop computers, notebooks and netbooks were at 11.85 million (118.5 lakh) units, registering a growth of 6% over the last fiscal. PC sales are expected to be around 12.21 million (122.1 lakh) units in FY 2014-15, a growth rate of 3%.
– The Notebook sales posted an impressive growth rate of 55% this fiscal compared to 10% rate in the last year. This growth was driven by House-Hold (HH) segment that accounted for about 65% of the total Notebook sales and registered a growth of 66% during 2013-14 over the previous year.
The Desktop Market:
Overall the Desktop market has shown a negative growth of -26% driven by Household as it de-grew at -42%% over previous year. The Establishment sector also posted a negative growth of -2% over previous year.
The Tablet Market:
Tablet PC witnessed a muted growth of 76% when compared to triple digit growth in the last two years. The sales for 2013-14 stood at 3.35 million units as against 1.9million units in 2012-13. The tablet market in India is expected to grow only by about 27% in FY 2014-15 owing to the consumers moving to adoption of higher screen size smartphone.
The Servers Market:
During the year 2013-14, server sales registered a growth of 58% over the last financial year and it stood at 104,075 million units in the current year.
The Peripherals Market
Overall printer sales grew by 6% during 2013-14 over the last fiscal year. The sales at 2013-14 stood at 3.10 million (31.0 lakh) units.
- Among hard copy peripherals, Ink Jet printer rebounded with a growth of 8% led by sales of container ink supply system Tank-based) printers. The consumption stood at 1.17 million units from 1.08 million (10.8 lakh) units.
- Dot-matrix printer sales declined albeit marginally by 1% to stand at 0.27 Million Units from 0.272 million (2.72 lakh) units in 2012-13.
Total Installs | Total Revenue (in Rs Crores) | |||||
Product | April 12–Mar13 | April 13-Mar 14 | % Growth | April 12– Mar-13 | April 13– Mar-14 | % Growth |
Computers | ||||||
Desktop PCs | 67,69,423 | 5,013,674 | -26% | 12185.0 | 8021.9 | -34% |
Notebooks | 43,08,543 | 6,838,292 | 55% | 11633.1 | 17095.7 | 47% |
Servers | 89,075 | 141,025 | 58% | 1068.9 | 1410.3 | 32% |
Smartphones & Tablets | ||||||
Smartphone | 1,52,20,725 | 52,433,614 | 244% | 10654.5 | 28838.5 | 171% |
Tablet PC | 19,03,356 | 3,352,573 | 76% | 1522.7 | 2011.5 | 32% |
Other Peripherals | ||||||
Dot matrix | 2,72,934 | 270,000 | -1% | 191.1 | 214.7 | 12% |
Inkjet | 10,83,645 | 1,170,000 | 8% | 433.5 | 538.2 | 24% |
Laser | 15,72,294 | 1,660,000 | 6% | 1257.8 | 1328.0 | 6% |
UPS Systems | 25,29,231 | 3,006,595 | 111% | 1517.5 | 1804.0 | 19% |
The MAIT-IMRB study involves data collection after the ‘last mile’ that the product travels, i.e. from the premise where the product is finally installed and is therefore a good estimate of ‘what’ was bought, ‘by whom’, and for ‘what purpose’.
Ashiish K Sinha
