Shoppers buy online because its more convenient and nearly all of them look for discounts and coupons before purchasing, according to a new report. The finding resonates with an earlier report that said that Indians are buying online for convenience and not just discounts.

Convenience was listed as top reason for shopping online by 74% of the respondents; 95% of respondents look for discounts and coupons before purchasing , the report by coupons webite CouponRani, said the report by coupon website CouponRani.

The report, based on an online survey of over 100 people also said that product diversity was the second most important reason cited by over 50% of respondents.

Besides coupons and deal sites, people search for coupons and offers on websites (74%), merchant sites(33%), Social Media (42%), Google Search (46%), Mobile (14%) and newspapers (16%).