In 2018, 319 smartphones were launched in India and here are some key trends:

• About 75% of smartphones launched in India, were under Rs. 20,000
• Samsung continues to launch the most models
• About 61% of phones were launched with screen size of 5.6 inches and above (something that was considered phablet category till last year!)
• 92% of the phones above Rs, 10,000 had tall displays with 18:9 or higher aspect ratio, and minimal bezel
• About half the phones launched had dual rear cameras – something that was a ‘premium phone only’ feature till last year

Consumer Trends

• ‘Good camera’ was the most important quality factor that consumers looked for!
• Xiaomi was the most popular brand in terms of user interest – largely thanks to the mostly great bang-for-the-buck ratio that Xiaomi devices have maintained in India
• OnePlus was the highest rated brand, in terms of user satisfaction, in 2018
• And finally, yes, Flipkart was the most popular store for phone purchases. This was in no small measure due to the fact that it had exclusive partnerships for a lot of the popular Xiaomi phones in India.

 

 

What do you think?

Data source:Phonecurry