Indian smartphone users get sixfold financial benefit from every rupee spent, reveals Vivo study

  • Vivo’s India Impact Report 2022 found that Indian smartphone users see a financial return of 6.1 times for each rupee spent on smartphone ownership.
  • The economic value of smartphones is 50% higher for the rich than the middle class in India, and services like booking and hiring offer the greatest return on investment.
  • The study also notes a similar economic value of smartphones in both metro (7.6 times) and non-metro (6.2 times) cities, suggesting a balanced digital landscape across India.
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