- Vivo’s India Impact Report 2022 found that Indian smartphone users see a financial return of 6.1 times for each rupee spent on smartphone ownership.
- The economic value of smartphones is 50% higher for the rich than the middle class in India, and services like booking and hiring offer the greatest return on investment.
- The study also notes a similar economic value of smartphones in both metro (7.6 times) and non-metro (6.2 times) cities, suggesting a balanced digital landscape across India.
Menu
