75% of Indian Students Use Internet to “Research for School” [Survey]


75% of Indian Students Use Internet to “Research for School” [Survey]

One third of Indian students use twitter to communicate with peers, according to a new survey. Nearly 7 out of every 10 high school students own mobile phones and nearly 20 % use mobile phones to access the internet, this is nearly a two fold jump compared to just 12% seen in 2009, the survey said.

TCS Gen Y Survey 2013

The report titled  ‘GenY Survey 2012-13’ was based on a survey conducted by IT major TCS on nearly 17,500 high school students across 14 Indian cities. It  found that smart devices and unprecedented levels of online access are making this generation the most connected generation yet.

Here are some of other the the key insights from the survey:

  • Nearly 3 out of 4 students said “Research for School” was the main reason to access the Internet followed by social reasons like chatting/connecting with friends (62%).

  • Accessing e-mail is a growing preference (49% vs 44.54% in 2011-12) at the cost of listening to music (45.47% vs 50.27% in 2011-12).

  • Using Cyber Cafes as an online access point has dramatically dropped from 46% in 2009 to 14% today.

  • 1 in 5 respondents spend between a nearly 2-3 hours on the Internet daily, while 1 in 5 spend between 1-2 hours.

  • TCS Gen Y Survey 2013 SocialSocial networks like Facebook are the primary and clear favorite among Gen Y to connect with their peers with 92% of respondents preferring this social platform. Other social platforms like Orkut have taken a backseat with a 28% preference.

  • Mobiles (18.17%) have emerged as the fastest growing mediums for accessing the Internet among Gen Y, at the expense of home (72.03% vs 84.29% last year), School (14.41% vs 22.08%) and Cyber Cafes (13.57% vs 20.54%).

  • 74% of those surveyed said they use Facebook the most to communicate, while 54% used SMS – both significantly higher than the number of students who said they used voice calls (44%) for the same purpose.

  • Tablet ownership made an entry this year with 38% owning a device, with 40% metro-based respondents owning one compared with 35% in mini metros.

  • Preferred electronic devices in order of preference are: Samsung (48.28%), Nokia (46.46%), Apple (39.56%) and HTC (36.54%).

  • Respondents from mini metros shop online more than their peers in metros for movie tickets, books/DVDs/music and airline/train tickets but respondents in metros are more fashion conscious, shopping more for clothes and accessories.

  • TCS Gen Y Survey 2013 BrandsIT remains the top career preference amongst youngsters irrespective of geography with Engineering and Medicine following. Media /Entertainment is emerging as a clear urban favourite but the biggest gainer has been banks and financial services.

  • Early use of career sites like Linkedin are more popular in business centric metros (20.22%) compared with mini metros (8.86%) were Linked-In is still catching on.

Students are one of the most sought after target demographic in the Internet and telecom industry. Telecom majors such as Reliance Communications and Airtel have custom plans to attract this crowd. Messaging services like Whatsapp have partnered with Reliance Communications to roll out free Whatsapp on campuses.

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